ALLY: your strategy for responsible AI

ALLY is a practical guide that helps organisations develop a tailored, organisation-wide governance strategy for responsible AI.

Whether you're already using AI or planning to adopt it, ethical challenges are unavoidable. From bias and privacy concerns to sustainability and the quality of work, responsible AI use demands deliberate and structured action. ALLY offers a solution: a set of actionable building blocks to help you create a governance strategy that fits your organisation’s context—whether you're a small business or a large public institution.

Visit www.ally-ai.be to explore the building blocks and discover everything ALLY has to offer.

• Increase your chances of success: Design, develop, and deploy AI systems that are responsible—and more likely to succeed.
• Build trust and credibility: Responsible AI fosters confidence among stakeholders and strengthens your organisation’s reputation.
• Turn ethics into action: ALLY provides a clear roadmap to embed ethics into your AI practices, informed by the successes and lessons of others.

ALLY is built around four key pillars that are essential for responsible AI governance:

• Values and structures
• Processes and methods
• Culture and skills
• Communication and participation

Each pillar contains practical building blocks—concrete actions your organisation can take to create a robust governance strategy.

In addition to these building blocks, ALLY includes:

• Case studies showcasing how other organisations govern AI responsibly
• A 2-hour workshop to help you kick-start your own governance journey

ALLY is a joint initiative by the Knowledge Centre Data & Society and FARI – AI for the Common Good Institute.