The Tarot Cards of Tech

A component of designing new technologies is imagining the impacy they will have on the world. In order to facilitate this Artefact created the Tarot Cards of Tech . These cards can. be used during team meeting to perform an informal impact assessment

Artefact is a “responsible design & strategy firm” established in 2006 in Seatle, Washington, USA. The company sees responsibility as a thread throughout their design process and has worked together in the past with the Bill&Melinda Gates Foundation.

What you should know before reading further:

  • For whom: companies involved in technology design
  • Process phase: Problem analysis , design and development.
  • System component: Complete system, users, context of an AI system.
  • Price indication: freely available


The twelve cards were designed to be used during team meetings as a brainstorm exercise. Each of the twelve cards has a beautiful illustration on the front and on the back a main question is proposed together with upto 3 sub-questions.

For example the card Mother Nature has as main question " If the environment was your customer, how would this affect your product?" and one of the subquestions is "Which commentary would the environment have on your product?".

The design of the card is meant to initiate a fast and informal discussion which stimulates discussion between the team members.


The focus on responsibility promoted by Artefact is clearly present in the cars. Using these cards form the start in the design of AI ensures that there is an awareness about the possible impact of a design throughout a project.

Values as mentioned in the tool Related
  • Ecological footprint
  • Diversity, Non-discrimination & Fairness
  • Social impact
  • Environmental & Societal wellbeing
  • Equality & fairness
  • Diversity

This tool was not developed by the Knowledge Center Data & Society. We describe the tool on our website because it can help you deal with ethical, legal or social aspects of AI applications. The Knowledge Center is not responsible for the quality of the tool.