The toolkit helps designers, creatives and innovators to put the user at the centre of AI and machine learning.

How can people always be put first when designing data and AI systems? IDEO's AI Ethics Cards help you to design with people in mind.

Do you want to quickly test your product, service or concept from different user perspectives? With this simple and practical online cardgame, you can make a quick start on digital inclusion.

The principles discussed in this guide are intended to assist user experience (UX) professionals and product managers with a human-centered approach to AI. This guide helps them put the user at the center of developing an AI application.